Posted by: goalpath | February 15, 2010

‘Switch’ provides Great Advice for Dealing with Change in Life and Business

Chip and Dan Heath, authors of the business best seller, Made to Stick, recently released their latest book titled Switch: How to Change Things When Change is Hard. A synopsis of their book was written up in the February 2010 issue of Fast Company magazine and provided some great insights in dealing obstacles that one might encounter in life or business.

The basic premise of the book has to do with taking a different approach to confronting change. The Heath brothers encourage their readers to move away from analysis and towards locating any positive elements within the problem or issue. As we all know, change doesn’t come easy to people or employees.

Chip and Dan point out that when encountering difficult problems, most people try to discover the solution by over analyzing the problem. Rather than analyzing all of the negative components of the issue the authors advocate finding the positive elements or bright spots within the problem. Instead of looking at what isn’t working, why not focus the spotlight on what is working. And clone those elements to resolve the problem.

According to the Heath brothers, psychologists have discovered that our minds are ruled by two different systems – emotional and rational systems that compete for control. The rational mind wants to change something while the emotional mind wants it to stay the same. By using emotional keys to drive the rational changes, change can indeed be accomplished. It is all about discovering those keys and incorporating them into the solution.

Using a narrative style of story telling to get their points across, the authors provide real world examples of how this is being done across the world. According to the editorial review of Switch, Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

According to Publishers Weekly, “The Heath brothers…address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway.

The trick is to find the balance between our powerful drives and our reason. The authors’ lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target.”

You can find this book on Amazon or at your favorite retailer. Understanding how to best deal with changes in your life or your business is critical if you expect to keep moving forward. Of course, if you are perfectly content to stay where you are, then you won’t need to learn these lessons.

How do you deal with change? Do you embrace it or fight it?


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