Posted by: goalpath | April 2, 2009

Baby Boomers Still Have the Power – The question is, will they use it?

Baby Boomers are Americans born between 1946 and 1964. You know who you are…don’t try to hide from us.

Baby Boomers represent one out of every three adults in the U.S. They control 70% of the wealth in America. Every day 10,000 Boomers turn 50 years of age.  Boomers spend $2.3 trillion annually on consumer goods and products, which is $400 billion more than any other generational group. In the next 10 years. the advertiser’s golden demographic(Americans 18-49) will increase in by 1 million while the 50+ age group will increase by 22.5 million. Bottom line…the 77 million Boomers out there have tremendous strength in numbers and buying power. We want to translate that into political power and only you can help us do that.

Why is this important? It is important because being a member of such a powerful demographic should give us a dominant voice in America when it comes to impacting and directing our government leaders and policies. Unfortunately, that has not necessarily been the case in the last 20 years. Yes, we had a significant impact on government policies and social change in the sixties, seventies and eighties, but what have we accomplished recently. Not much. It seems that special interest groups and lobbyists have wielded all the power since the early nineties. 

Given what has taken place in the last few years and particularly the last few months, it seems to me that the Baby Boomers could again become a significant force in shaping social and political policies in America. That is why my partners and I have  launched www.Boomer-Insight.com. Our mission is to give Boomers a platform to express their views through our polls, surveys and discussion threads on the most pressing issues facing America today. If enough Boomers engage on these issues, then we will be able to generate enough buzz to impact these policies. Given our numbers and intellectual strength, we can become the most powerful lobby in Washington. In the ’60s and ’70s Boomers proclaimed they would change the world. It’s not too late. Join us at Boomer-Insight.com and let’s get this party started.

Don’t let those guys in Washington continue to drive this country into the ditch. It is up to us to get them back on track. We have the numbers and the financial power to make them listen. It’s up to you.

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